Oct

This week has proved a difficult one.
The planned Mambalsa 1Day Challenge isn't looking good. Simply not enough interest, or to put it more accurately, not enough lead time, or to put it more honestly, not enough action in the lead time!

Time to be brutally honest and as Helen says, 'have a wee chat with myself.'
Time switch on mr Negative and play devils advocate....
It could be lack of an appealing message:
It could be lack of demand:
Demand is driven by 'needs', I need therefore I want. So what 'needs' does Mambalsa fulfil? Pleasure? Entertainment? Company?
The current message is 'try this its new'. So what? Try tango you'll look like this! Try jive you'll have cool retro chic. Try salsa and you'll be able go clubbing.
Try Mambalsa and .....

It could be lack of reach:
Its a numbers game stupid! If one in a 10,000 who hear about it try it, I need to reach 1,000,000 then I'll have a hundred.

It could be lack of penetration:
Are they reading it? Have we grabbed them? Do we have a call to action? What is the action?

On the up side I'm having this wee chat with myself. Getting it right is the goal, not getting it right first time. So I've screwed up, that doesn't mean Mambalsa is bad, just my first marketing guesses. Thomas Edison said "I have not failed, I've just found a thousand ways not to invent a light bulb"Shit! Another 999 to go!

This week I had a telephone chat with Lynne Cooper who's a super star business coach. Hopefully she'll take me on as a client and I'll get an experience sounding board with the skills to tease out my mashed up to do list.